This past November I attended the Are 10-11 TCEA Idea Conference. The keynote speaker, Steve Dembo, talked a lot about innovation and how we need to bridge the gap between school learning and students’ passions. He also talked about the viral video effect and how we live in a “YouTube generation”. Did you know that YouTube is considered the 2nd largest search engine in the world?!? Video creation tools and platforms such as YouTube contribute to learning worldwide. People look to videos to learn a skill, better understand a subject, complete a DIY project and yes, yes... watch toy unboxings. Research has shown that the majority of people prefer to watch a video over reading a block of text online. You can read more about the science behind visual marketing and how the brain responds to it here. How can we get our learners to positively contribute to this viral video culture through their learning at school? My answer is through the use of one of Apple’s native apps, iMovie. Video can be a powerful learning tool that makes communicating messages convenient, more memorable, and contributes to the worldwide community of teachers and learners. The videos that most positively affect learning are short and engaging, but creating a short and engaging video that communicates deep learning in a simple way is a difficult task! It requires critical thinking, creativity, and communication skills. iMovie is a great tool to use to make the task less daunting.
Here are some creative ways Steve Dembo shared for how students can use videos to communicate their learning (See all of Steve Dembo’s Idea Conference presentations here):
How to make a video in iMovieI know some of you have been reading and wondering "where is my tutorial?" or you just scrolled to the bottom to find a tutorial so here you go... a YouTube video tutorial on How to Use iMovie ☺️ What awesome creations have you and your learners made using iMovie? What helps you when teaching learners how to film? Share some examples and ideas in the comments!
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